Packaging Design

Last week I sent out a couple of my new mini-weavings to two of my friends. This was my first test in shipping my products and first attempt at creating the packaging for them. I've always known the type of experience I want the customer to have from the start. I want it to be personal, inviting; A beautiful gift they are excited to open. 

For my first shipment, I decided wrap the weavings in muslin. To me it has that soft, natural touch while also maintaining the protection I want on the weavings. A handwritten note rests in the muslin as a personal "Thank you" for purchasing one of my products, or just a simple "Hello" if it's a gift. One or two strands of yarn hold it together in a nicely wrapped package with my logo tag attached. The yarn color is matched to one that appears in the customer's woven piece to add that personal/custom touch. 

As I progress I'm sure my approach to the packaging will evolve, but for now, this is what I've got and it seems to work well so far! I'll have to adjust according to the size of the weavings since the larger ones will require more maintenance when it comes to wrapping. My friends seemed to enjoy these little packages and they held up well during the mailing process, so that's a good sign to start! 

Mini-Weavings

A couple of friends have told me that they want to buy one of my weavings. At the moment I'm working on some larger pieces that I'd like to start selling, so I don't have time to make big ones for them just yet. But at the same time, I've been wanting to send them something to hold them over until I do have the time to make larger, more personal ones. 

My solution? Create mini-weavings! Thanks to Janelle Pietrzak of All Roads, I noticed she made these awesome little weaving ornaments that inspired me to make tiny weavings for my friends. They don't take too long to make and they still have that personal touch that I wanted. I figured out that I can make two at a time using my Lap Loom (check out my Instagram page to see!). They are only about 3" wide and 10" long, so they won't take up much space on your wall. And...they're cute! I plan on having a table full of these for the Artwalk this June in Bethlehem. 

These could also be a nice miniature version of how I want to create larger pieces in the future. It allows me to decide on a color palette with limited space so that I can see what works and what doesn't. It's almost as if they are sketches for my large tapestry hangings.

I have to refrain from making a million of these for more of my friends and family because right now I have to focus on creating larger pieces to sell this summer. But once the Artwalk is over, I'll be able to send these little gifts on to more who have asked for weavings! 

"Macra-weave"

Before I really got into weaving, I dabbled with macramé....for about 5 minutes. It's still something I want to explore and take a stab at because it's so gorgeous and complex, but for now my focus is weaving. However...what I did learn was that it would be a beautiful compliment to some of my weavings. I've put this piece on hold for a while now because honestly, I don't want to screw it up. But I know that I want to create this "macra-weave" as I call it, to try something new and combine these similar techniques in a charming way.

Once I'm finished I'll upload the final product. For now, I'm going to keep weaving and gain the confidence to bring that "macra-weave" to life! 

"This could be the start of something big..."

After working on a small Lap Loom for a few months, I've decided to upgrade into a much larger loom that I made by hand. Using some wooden stretcher bars and some finishing nails, I made a 26" x 42" loom, which is roughly triple the size of the little Lap Loom I've been using. It's a bit daunting, but it's time to move it on up so I can start making some tapestry weavings!

It's not perfect, but it will do for now. Warping this was a challenge and as I continue to work on it, I'm noticing a few more flaws in the construction, but it's my first so I'll just take it and run with it.

My Mom gave me some roving she had found back at home and I can tell already that I'll be using this a lot more in my future work. The thickness of it has helped my process big time, making the size of the loom not so intimidating. I'll definitely be digging through Etsy to find some more.

I love the textures created by the mix of roving and thinner yarn in my new piece. I think what I like most about weaving, textiles, and art in general, is being able to see the details in the artist's work. You can definitely see that when you look at any weaving. Knowing that it's all created by hand is truly something significant.